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How to Investigate a Franchise - Validation Edition

Validation is the process of contacting a brand's existing franchisees to confirm the information provided to you by the franchisor. As a prospective franchisee you will want to talk to existing franchisees that are top performers, average performers and low performers. During these calls it is important to understand the financial performance, the initial training program, their on-boarding process, break-even point (and how long it took to achieve), on-going training/support, marketing support (especially with regards to Digital Marketing efforts), satisfaction with the franchisor and their investment.

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